There is always something to improve. Especially in business. Especially on the internet. No matter how well sales go on social media, ways to increase profits from them always exist. Let's try to figure out how the pricing in the online store can break the bar of financial results and rise higher.
Prices. What is not worth doing
Usually, when buying goods from suppliers, the seller throws a markup (velocumbative), which includes all its expenses. This method of pricing is not the most effective and in some way even obsolete. The price of the product may also include the funds that will go to the development of your business. Yes, in this case, prices will almost certainly become higher than that of competitors, but there is nothing reprehensible in this. Cutting prices in online business does not work as offline. This method will rather lead to bankruptcy, because if you do not lay the budget for promotion and development, then your store will reach a certain point, and then ... at best stop.
Remember, we just wrote about the types of customers? So, cutting prices, you just attract an audience with which to work is the most problematic. Statistics shopify website design show that the returns are higher for those stores that cut the prices of their goods. There’s always a competitor who can offer a lower price, but that doesn’t mean it will pick up all the customers for himself. If you lose customers for this reason, probably the competitor’s offer is completely the same as yours. Except, except for the prices.
Why give discounts?
As an option - for activity on the page in social networks: reposts, likes, comments, reviews and all that. If the action is easy to perform and it will be beneficial to a person, then, most likely, he will do it.
Approt to pricing
You can build a wall between you and your competitors and troubled clients if you use the next approach to pricing. First, divide the goods sold into three groups.
The first group is a small percentage of the best-selling goods from each category that you need to make the cheapest (make a minimum mark on them). These will be locomotive goods that will sell and attract new customers
The second group - for most products (apply 90%) make a mark-tell a few percent higher than the competitors
The third group is products with a maximum margin, which are focused on VIP-buyers and very wealthy customers. They should be different in their high cost. Yes, they will not be sold so often, but they will be made by a one-time profit more than usual. In addition, the presence of such expensive goods will motivate other people to purchase things from the second group, as they will seem profitable in contrast.
New price
This is a special technique, old as the world and working as a clock so far. We take the old price, inflate it, then create an advertising post at which we cross out an inflated price and write a new one instead. That's all. Roughly speaking, the illusion of discounts. If one of the regular customers who know the prices of your store will be indignant, then we can say that the price increase is due to the emergence of new customers, and everyone else can buy the product at the usual price. Or to say that the purchase price has increased, so the inflated final price is a natural consequence. In fact, it is often enough just to find a reason, even if not the most understandable.
These are the receptions. Do the pricing correctly! |
